{"id":5344,"date":"2024-09-30T22:32:50","date_gmt":"2024-09-30T20:32:50","guid":{"rendered":"https:\/\/www.veznik.cz\/procopywritery\/?p=5344"},"modified":"2024-09-30T22:34:07","modified_gmt":"2024-09-30T20:34:07","slug":"slovnik-zakazanych-slov","status":"publish","type":"post","link":"https:\/\/www.veznik.cz\/procopywritery\/2024\/09\/30\/slovnik-zakazanych-slov\/","title":{"rendered":"Slovn\u00edk zak\u00e1zan\u00fdch slov"},"content":{"rendered":"\t\t<div data-elementor-type=\"wp-post\" data-elementor-id=\"5344\" class=\"elementor elementor-5344\">\n\t\t\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-44def3b5 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"44def3b5\" data-element_type=\"section\" data-e-type=\"section\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t\t\t<div class=\"elementor-background-overlay\"><\/div>\n\t\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-wider\">\n\t\t\t<a class=\"eael-wrapper-link-c5e455a --eael-wrapper-link-tag\" href=\"https:\/\/www.veznik.cz\/procopywritery\/blog\/\"><\/a>\t\t<div data-eael-wrapper-link=\"eael-wrapper-link-c5e455a\" class=\"elementor-column elementor-col-50 elementor-top-column elementor-element elementor-element-c5e455a\" data-id=\"c5e455a\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t<a class=\"eael-wrapper-link-5d0a5170 --eael-wrapper-link-tag\" href=\"https:\/\/www.veznik.cz\/procopywritery\/blog\/\"><\/a>\t\t<div data-eael-wrapper-link=\"eael-wrapper-link-5d0a5170\" class=\"elementor-element elementor-element-5d0a5170 elementor-widget elementor-widget-heading\" data-id=\"5d0a5170\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h1 class=\"elementor-heading-title elementor-size-default\"><a href=\"https:\/\/www.veznik.cz\/procopywritery\/blog\/\">blog<\/a><\/h1>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-5a64349e elementor-widget elementor-widget-heading\" data-id=\"5a64349e\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h1 class=\"elementor-heading-title elementor-size-large\">pro copywritery<\/h1>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-3f07920a elementor-widget elementor-widget-heading\" data-id=\"3f07920a\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-large\">p\u00ed\u0161e Roman V\u011b\u017en\u00edk<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-top-column elementor-element elementor-element-c8af1ba\" data-id=\"c8af1ba\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-5d53f8c0 elementor-widget elementor-widget-image\" data-id=\"5d53f8c0\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img fetchpriority=\"high\" decoding=\"async\" width=\"612\" height=\"408\" src=\"https:\/\/www.veznik.cz\/procopywritery\/wp-content\/uploads\/2022\/11\/roman-full-removebg-preview.png\" class=\"attachment-1536x1536 size-1536x1536 wp-image-2331\" alt=\"copywriter a copymentor Roman V\u011b\u017en\u00edk\" srcset=\"https:\/\/www.veznik.cz\/procopywritery\/wp-content\/uploads\/2022\/11\/roman-full-removebg-preview.png 612w, https:\/\/www.veznik.cz\/procopywritery\/wp-content\/uploads\/2022\/11\/roman-full-removebg-preview-300x200.png 300w\" sizes=\"(max-width: 612px) 100vw, 612px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-9efbf12 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"9efbf12\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-aa6bd3a\" data-id=\"aa6bd3a\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-14b9ac0 elementor-widget elementor-widget-spacer\" data-id=\"14b9ac0\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"spacer.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-spacer\">\n\t\t\t<div class=\"elementor-spacer-inner\"><\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-12db75f elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"12db75f\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-5b025db\" data-id=\"5b025db\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-a906c1d elementor-widget elementor-widget-heading\" data-id=\"a906c1d\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h1 class=\"elementor-heading-title elementor-size-default\">Slovn\u00edk zak\u00e1zan\u00fdch slov<\/h1>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-2718c88 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"2718c88\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-2bba9f4\" data-id=\"2bba9f4\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-4c5f2ee elementor-widget__width-initial elementor-widget elementor-widget-text-editor\" data-id=\"4c5f2ee\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p style=\"font-weight: 400;\">Klient A nesn\u00e1\u0161\u00ed anglicismy. Klient B je alergick\u00fd na zdrobn\u011bliny. No a klientovi C zase naskakuje hus\u00ed k\u016f\u017ee, kdykoliv usly\u0161\u00ed slovo\u00a0<em>f\u00e9rov\u00fd<\/em>.\u00a0<\/p><p style=\"font-weight: 400;\">\u010cert aby se v tom vyznal! Obzvl\u00e1\u0161\u0165 kdy\u017e b\u011bhem pr\u00e1ce\u00a0<strong>\u010dasto p\u0159ep\u00edn\u00e1te mezi tonalitami n\u011bkolika z\u00e1kazn\u00edk\u016f<\/strong>. Jak m\u00e1 neboh\u00fd copywriter dodr\u017eet v\u0161echny tyhle po\u017eadavky a nezvencnout se z toho?<\/p><p style=\"font-weight: 400;\">Skv\u011blou pom\u016fckou je\u00a0<strong>slovn\u00edk zak\u00e1zan\u00fdch slov<\/strong>. P\u00ed\u0161u si do n\u011bj v\u00fdrazy, kter\u00e9 se konkr\u00e9tn\u00edmu klientovi nel\u00edb\u00ed. P\u0159i dlouhodob\u00e9 spolupr\u00e1ci ho postupn\u011b dopl\u0148uju, proto\u017ee i z\u00e1kazn\u00edk se vyv\u00edj\u00ed. Samotn\u00fd seznam ale samoz\u0159ejm\u011b k \u00fasp\u011bchu nesta\u010d\u00ed. Je pot\u0159eba ho taky vyu\u017e\u00edvat. Jak na to?<\/p><p style=\"font-weight: 400;\">Mo\u017enosti jsou r\u016fzn\u00e9. M\u016f\u017eete otrocky proj\u00ed\u017ed\u011bt ka\u017edi\u010dk\u00fd text a ost\u0159\u00ed\u017e\u00edm zrakem sl\u00eddit po zak\u00e1zan\u00fdch slovech. Pr\u00e1ci si dost usnadn\u00edte, kdy\u017e povol\u00e1te do zbran\u011b\u00a0<strong>automatick\u00e9 vyhled\u00e1v\u00e1n\u00ed v textov\u00e9m editoru<\/strong>\u00a0\u2013 jen bacha na sklo\u0148ov\u00e1n\u00ed nebo \u010dasov\u00e1n\u00ed (dobr\u00e9 je vyhled\u00e1vat \u010d\u00e1sti slova, kter\u00e9 se b\u011bhem oh\u00fdb\u00e1n\u00ed nem\u011bn\u00ed). Ale i to je trochu otro\u010dina, proto\u017ee mus\u00edte zad\u00e1vat jednotliv\u00e1 fujtajbl slova postupn\u011b.<\/p><p style=\"font-weight: 400;\">Nejlep\u0161\u00ed je\u00a0<strong>d\u00e1vkov\u00e9 lustrov\u00e1n\u00ed<\/strong>. D\u0159\u00edv mi v tom skv\u011ble slou\u017eila\u00a0<a href=\"https:\/\/8107d0e7.streaklinks.com\/CHcagqe1dR1UVkgXCwtWy8PK\/https%3A%2F%2Fyoutu.be%2FwMT7jAsctkc%3Fsi%3D5vYRIJ4katVNhAtC\" data-saferedirecturl=\"https:\/\/www.google.com\/url?q=https:\/\/8107d0e7.streaklinks.com\/CHcagqe1dR1UVkgXCwtWy8PK\/https%253A%252F%252Fyoutu.be%252FwMT7jAsctkc%253Fsi%253D5vYRIJ4katVNhAtC&amp;source=gmail&amp;ust=1727813767999000&amp;usg=AOvVaw1FN5tZOMGkyX2lM_DC0Zrz\">editorsk\u00e1 pomocnice Kiki<\/a>. Sta\u010dilo do jej\u00edch \u00fatrob jednou nasypat zak\u00e1zan\u00e1 slova, nakrmit ji aktu\u00e1ln\u00edm textem a b\u011bhem nanosekundy jsem vid\u011bl, jestli m\u016fj fosiln\u00ed mozek na n\u011bco nezapomn\u011bl.<\/p><p style=\"font-weight: 400;\">Dneska na to jdu je\u0161t\u011b jednodu\u0161eji. O kontrolu po\u017e\u00e1d\u00e1m AI. Zkuste to taky. M\u016f\u017eete si p\u0159ipravit\u00a0<strong>d\u016fmysln\u00fd prompt<\/strong>, kter\u00fd poka\u017ed\u00e9 zkop\u010d\u00edte do AI progr\u00e1mku spole\u010dn\u011b s textem.<\/p><p style=\"font-weight: 400;\">M\u00e1lo elegantn\u00ed? Souhlas. Tak si klidn\u011b\u00a0<strong>vytvo\u0159te personalizovan\u00e9ho AI chatbota pro ka\u017ed\u00e9ho klienta<\/strong>. Jednor\u00e1zov\u011b mu nadefinujete, kter\u00e1 slova se nemaj\u00ed v textech objevit. Pak u\u017e sta\u010d\u00ed jen nahr\u00e1t v\u00e1\u0161 text a AI v\u00e1m b\u011bhem chvilky v\u0161e vytmav\u00ed.<\/p><p style=\"font-weight: 400;\">\u017de to zn\u00ed a\u017e moc idylicky? Ono to ale takov\u00e9 je i ve skute\u010dnosti. Jen je pot\u0159eba prozkoumat, co ten kter\u00fd AI progr\u00e1mek\u00a0<strong>prov\u00e1d\u00ed s daty, kter\u00e1 do n\u011bj nacpete<\/strong>. Klient\u016fm by se jist\u011b nel\u00edbilo, kdyby AI s jejich citliv\u00fdmi \u00fadaji d\u011blala nekontrolovateln\u00e9 ps\u00ed kusy. Jestli si chcete na bezpe\u010dnost opravdu posv\u00edtit, m\u016f\u017eete pou\u017e\u00edvat AI pomoc\u00ed API.<\/p><p style=\"font-weight: 400;\">Tolik k ov\u011b\u0159ov\u00e1n\u00ed, toho, jestli jste v textu nep\u0159ehl\u00e9dli n\u011bjak\u00e9 to nev\u00edtan\u00e9 sl\u016fvko nebo obrat. Zb\u00fdv\u00e1 u\u017e jen na\u0165uknout, jak v\u016fbec slovn\u00edk zak\u00e1zan\u00fdch slov sestavit.\u00a0<\/p><p style=\"font-weight: 400;\">Rozhodn\u011b nen\u00ed dobr\u00e9 \u010dekat, a\u017e v\u00e1m klient sv\u00e9 neobl\u00edben\u00e9 v\u00fdrazy oml\u00e1t\u00ed o hlavu b\u011bhem p\u0159ipom\u00ednkov\u00e1n\u00ed odevzdan\u00fdch text\u016f. Mnohem lep\u0161\u00ed je\u00a0<strong>zeptat se na jeho texta\u0159sk\u00e9 alergie hned na za\u010d\u00e1tku spolupr\u00e1ce<\/strong>. S\u00e1m to d\u011bl\u00e1m ve vstupn\u00edm online dotazn\u00edku (o n\u011bm taky n\u011bkdy utrous\u00edm samostatn\u00fd post) \u2013 tonalit\u011b v n\u011bm v\u011bnuju celou sekci.<\/p><p style=\"font-weight: 400;\">No a jak minimalizovat v\u00fdskyt slov, kter\u00e9 jsou na \u010dern\u00e9 listin\u011b, b\u011bhem samotn\u00e9 tvorby? Slovn\u00edk zak\u00e1zan\u00fdch slov ned\u00edlnou sou\u010d\u00e1st\u00ed takzvan\u00e9ho\u00a0<strong>v\u00fdcucu z v\u00fdcucu<\/strong>. To je dokument form\u00e1tu A4, v n\u011bm\u017e m\u00e1m shrnut\u00e9 ty naprosto kl\u00ed\u010dov\u00e9 z\u00e1sady, na kter\u00e9 m\u00e1m myslet p\u0159i psan\u00ed pro konkr\u00e9tn\u00edho klienta. A pr\u00e1v\u011b o t\u00e9to vychyt\u00e1vce si v\u00edc pov\u00edme p\u0159\u00ed\u0161t\u011b.\u00a0<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-cd32a5d elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"cd32a5d\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-903fbd3\" data-id=\"903fbd3\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-249076f elementor-widget elementor-widget-spacer\" data-id=\"249076f\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"spacer.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-spacer\">\n\t\t\t<div class=\"elementor-spacer-inner\"><\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-effc8fe elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"effc8fe\" data-element_type=\"section\" data-e-type=\"section\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-b45546c\" data-id=\"b45546c\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-aadafde elementor-widget elementor-widget-spacer\" data-id=\"aadafde\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"spacer.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-spacer\">\n\t\t\t<div class=\"elementor-spacer-inner\"><\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-00992e3 elementor-widget elementor-widget-heading\" data-id=\"00992e3\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">Chcete si p\u0159e\u010d\u00edst dal\u0161\u00ed \u010dl\u00e1nek d\u0159\u00edv, ne\u017e se tu objev\u00ed?<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-77951fb elementor-widget elementor-widget-text-editor\" data-id=\"77951fb\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>R\u00e1d v\u00e1m ho po\u0161lu e-mailem hned, jak ho vytvo\u0159\u00edm. Sta\u010d\u00ed vyplnit 3 pol\u00ed\u010dka.\u00a0\ud83d\udc47\u00a0<\/p><p>V ka\u017ed\u00e9m e-mailu nav\u00edc najdete tak\u00e9 cit\u00e1t od copy osobnosti a po\u0161\u0165ouchnut\u00ed k zamy\u0161len\u00ed.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-9e9802a elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"9e9802a\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-fe8d82a\" data-id=\"fe8d82a\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap\">\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-1cc1e56 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"1cc1e56\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-6f7be09\" data-id=\"6f7be09\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-2b8d96c elementor-widget elementor-widget-html\" data-id=\"2b8d96c\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"html.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<iframe src=\"https:\/\/docs.google.com\/forms\/d\/e\/1FAIpQLSfIIGDQaPV-A4zc4hs16ltKIG4mFHGbpdzidcUstnoAgzTljw\/viewform?embedded=true\" width=\"640\" height=\"770\" frameborder=\"0\" marginheight=\"0\" marginwidth=\"0\">Na\u010d\u00edt\u00e1n\u00ed\u2026<\/iframe>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-6e5ac88 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"6e5ac88\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-82bc946\" data-id=\"82bc946\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap\">\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-6d29f53c elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"6d29f53c\" data-element_type=\"section\" data-e-type=\"section\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-25 elementor-top-column elementor-element elementor-element-3ffbbb15\" data-id=\"3ffbbb15\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap\">\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-25 elementor-top-column elementor-element elementor-element-ae72a70\" data-id=\"ae72a70\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-70e08ff4 elementor-widget elementor-widget-text-editor\" data-id=\"70e08ff4\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><strong><a style=\"color: #ffcc33;\" href=\"https:\/\/www.veznik.cz\/procopywritery\/mentoring\/\">Konzultace a mentoring<\/a><\/strong><\/p><p><strong><a style=\"color: #ffcc33;\" href=\"https:\/\/www.veznik.cz\/procopywritery\/mastermind-copy-kruh\/\">Mastermind<\/a><\/strong><\/p><p><strong><a style=\"color: #ffcc33;\" href=\"https:\/\/www.veznik.cz\/procopywritery\/cenotvorba-pro-copywritery-na-volne-noze-online-kurz\/\">Kurz cenotvorby<\/a><\/strong><\/p><p><strong><a style=\"color: #ffcc33;\" href=\"https:\/\/www.veznik.cz\/procopywritery\/cenotvorba-pro-copywritery-na-volne-noze-online-kurz\/\">Rozbor text\u016f<\/a><\/strong><\/p><p><a style=\"background-color: #333333; color: #ffcc33;\" href=\"https:\/\/www.veznik.cz\/procopywritery\/ahabook\/\">AHAbook<\/a><\/p><p><strong><a style=\"color: #ffcc33;\" href=\"https:\/\/www.veznik.cz\/img\/VOP.pdf\">Obchodn\u00ed podm\u00ednky<\/a><\/strong><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-25 elementor-top-column elementor-element elementor-element-2b9e332\" data-id=\"2b9e332\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-7729ad37 elementor-widget elementor-widget-text-editor\" data-id=\"7729ad37\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><a style=\"color: #ffcc33;\" href=\"https:\/\/www.youtube.com\/playlist?list=PL0Ob3qX0oCi86Qt3Cz3i6oURNd8YgPohq\">Kouzla pro copywritery<\/a><\/p><p><a style=\"color: #ffcc33;\" href=\"https:\/\/www.veznik.cz\/newsletter\/\">Newsletter<\/a><\/p><p><a href=\"https:\/\/www.veznik.cz\/procopywritery\/blog\/\"><span style=\"color: #ffcc33;\">Blog<\/span><\/a><\/p><p><a style=\"color: #ffcc33;\" href=\"https:\/\/anchor.fm\/veznik\/\">Podcast<\/a><\/p><p><a style=\"color: #ffcc33;\" href=\"https:\/\/skillmea.cz\/kanaly\/roman-veznik\/online-kurzy\">Z\u00e1klady copywritingu<\/a><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-25 elementor-top-column elementor-element elementor-element-5f32de85\" data-id=\"5f32de85\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap\">\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<\/div>\n\t\t","protected":false},"excerpt":{"rendered":"<p>blog pro copywritery p\u00ed\u0161e Roman V\u011b\u017en\u00edk Slovn\u00edk zak\u00e1zan\u00fdch slov Klient A nesn\u00e1\u0161\u00ed anglicismy. Klient B je alergick\u00fd na zdrobn\u011bliny. No a klientovi C zase naskakuje hus\u00ed k\u016f\u017ee, kdykoliv usly\u0161\u00ed slovo\u00a0f\u00e9rov\u00fd.\u00a0 \u010cert aby se v tom vyznal! Obzvl\u00e1\u0161\u0165 kdy\u017e b\u011bhem pr\u00e1ce\u00a0\u010dasto p\u0159ep\u00edn\u00e1te mezi tonalitami n\u011bkolika z\u00e1kazn\u00edk\u016f. Jak m\u00e1 neboh\u00fd copywriter dodr\u017eet v\u0161echny tyhle po\u017eadavky a nezvencnout [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":5345,"comment_status":"closed","ping_status":"open","sticky":false,"template":"elementor_canvas","format":"standard","meta":{"_eb_attr":"","footnotes":"","_wp_rev_ctl_limit":""},"categories":[1],"tags":[],"class_list":["post-5344","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-nezarazene"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.5 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Slovn\u00edk zak\u00e1zan\u00fdch slov - Pro copywritery<\/title>\n<meta name=\"description\" content=\"Klient A nesn\u00e1\u0161\u00ed anglicismy. Klient B je alergick\u00fd na zdrobn\u011bliny. Klient C nem\u016f\u017ee vyst\u00e1t slovo f\u00e9rov\u00fd. 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