{"id":5338,"date":"2024-09-30T22:24:06","date_gmt":"2024-09-30T20:24:06","guid":{"rendered":"https:\/\/www.veznik.cz\/procopywritery\/?p=5338"},"modified":"2024-09-30T22:26:23","modified_gmt":"2024-09-30T20:26:23","slug":"paretovo-pravidlo-v-copywritingu","status":"publish","type":"post","link":"https:\/\/www.veznik.cz\/procopywritery\/2024\/09\/30\/paretovo-pravidlo-v-copywritingu\/","title":{"rendered":"Paretovo pravidlo v copywritingu"},"content":{"rendered":"\t\t<div data-elementor-type=\"wp-post\" data-elementor-id=\"5338\" class=\"elementor elementor-5338\">\n\t\t\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-44def3b5 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"44def3b5\" data-element_type=\"section\" data-e-type=\"section\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t\t\t<div class=\"elementor-background-overlay\"><\/div>\n\t\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-wider\">\n\t\t\t<a class=\"eael-wrapper-link-c5e455a --eael-wrapper-link-tag\" href=\"https:\/\/www.veznik.cz\/procopywritery\/blog\/\"><\/a>\t\t<div data-eael-wrapper-link=\"eael-wrapper-link-c5e455a\" class=\"elementor-column elementor-col-50 elementor-top-column elementor-element elementor-element-c5e455a\" data-id=\"c5e455a\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t<a class=\"eael-wrapper-link-5d0a5170 --eael-wrapper-link-tag\" href=\"https:\/\/www.veznik.cz\/procopywritery\/blog\/\"><\/a>\t\t<div data-eael-wrapper-link=\"eael-wrapper-link-5d0a5170\" class=\"elementor-element elementor-element-5d0a5170 elementor-widget elementor-widget-heading\" data-id=\"5d0a5170\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h1 class=\"elementor-heading-title elementor-size-default\"><a href=\"https:\/\/www.veznik.cz\/procopywritery\/blog\/\">blog<\/a><\/h1>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-5a64349e elementor-widget elementor-widget-heading\" data-id=\"5a64349e\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h1 class=\"elementor-heading-title elementor-size-large\">pro copywritery<\/h1>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-3f07920a elementor-widget elementor-widget-heading\" data-id=\"3f07920a\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-large\">p\u00ed\u0161e Roman V\u011b\u017en\u00edk<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-top-column elementor-element elementor-element-c8af1ba\" data-id=\"c8af1ba\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-5d53f8c0 elementor-widget elementor-widget-image\" data-id=\"5d53f8c0\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img fetchpriority=\"high\" decoding=\"async\" width=\"612\" height=\"408\" src=\"https:\/\/www.veznik.cz\/procopywritery\/wp-content\/uploads\/2022\/11\/roman-full-removebg-preview.png\" class=\"attachment-1536x1536 size-1536x1536 wp-image-2331\" alt=\"copywriter a copymentor Roman V\u011b\u017en\u00edk\" srcset=\"https:\/\/www.veznik.cz\/procopywritery\/wp-content\/uploads\/2022\/11\/roman-full-removebg-preview.png 612w, https:\/\/www.veznik.cz\/procopywritery\/wp-content\/uploads\/2022\/11\/roman-full-removebg-preview-300x200.png 300w\" sizes=\"(max-width: 612px) 100vw, 612px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-9efbf12 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"9efbf12\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-aa6bd3a\" data-id=\"aa6bd3a\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-14b9ac0 elementor-widget elementor-widget-spacer\" data-id=\"14b9ac0\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"spacer.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-spacer\">\n\t\t\t<div class=\"elementor-spacer-inner\"><\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-12db75f elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"12db75f\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-5b025db\" data-id=\"5b025db\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-a906c1d elementor-widget elementor-widget-heading\" data-id=\"a906c1d\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h1 class=\"elementor-heading-title elementor-size-default\">Paretovo pravidlo v&nbsp;copywritingu<\/h1>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-2718c88 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"2718c88\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-2bba9f4\" data-id=\"2bba9f4\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-4c5f2ee elementor-widget__width-initial elementor-widget elementor-widget-text-editor\" data-id=\"4c5f2ee\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>\u201ePi\u0161te tak, jak mluv\u00edte!\u201c hl\u00e1s\u00e1 roz\u0161\u00ed\u0159en\u00e1 marketingov\u00e1 rada. Co se d\u011bje, kdy\u017e n\u011bjak\u00e1 firma vezme tuto pou\u010dku doslova? \u010casto se rozhodne, \u017ee ve sv\u00fdch textech chce zn\u00edt d\u011bsn\u011b free, cool a in. Prvky takov\u00e9to tonality se pak sna\u017e\u00ed vecpat snad do ka\u017ed\u00e9 v\u011bty. Jen\u017ee t\u00edm se <strong>z uvoln\u011bnosti st\u00e1v\u00e1 k\u0159e\u010dovitost<\/strong>. A o tu nikdo nestoj\u00ed. \u010cten\u00e1\u0159 tuplem ne. Co s t\u00edm?<\/p><p>I v copywritingu plat\u00ed star\u00e9 zn\u00e1m\u00e9 Paretovo pravidlo. V klasick\u00e9m zn\u011bn\u00ed \u0159\u00edk\u00e1, \u017ee <strong>z pouh\u00fdch 20 % \u00fasil\u00ed dostanete a\u017e 80 % v\u00fdsledk\u016f<\/strong>. Jak se d\u00e1 tenhle princip aplikovat na copy? Snadno.<\/p><p>Sta\u010d\u00ed, kdy\u017e prvky frikul\u00ednstv\u00ed d\u00e1te jen na za\u010d\u00e1tek textu a pak na jeho konec (to je dejme tomu t\u011bch 20 % textu). Ve zbytku si vysta\u010d\u00edte \u201ejen\u201c se srozumiteln\u00fdm textem. D\u00edky <strong>neot\u0159el\u00e9mu otv\u00edr\u00e1ku<\/strong> <strong>a t\u0159ebas vtipn\u00e9mu z\u00e1v\u011bru<\/strong> bude cel\u00fd text vyzn\u00edvat jako uvoln\u011bn\u00fd, vtipn\u00fd nebo hrav\u00fd.<\/p><p>Ostatn\u011b podobn\u00fd princip se traduje tak\u00e9 mezi spisovateli. Ti d\u00edlem v \u017eertu, d\u00edlem v\u00e1\u017en\u011b prav\u00ed, \u017ee aby se kniha zal\u00edbila kritik\u016fm, sta\u010d\u00ed dob\u0159e napsat jen \u00favod a z\u00e1v\u011br, proto\u017ee <strong>prost\u0159edek liter\u00e1rn\u00ed kritici stejn\u011b ne\u010dtou<\/strong>.<\/p><p>My copywrite\u0159i na to ale rozhodn\u011b nespol\u00e9hejme. <strong>Srozumiteln\u00fd a p\u0159\u00edmo\u010dar\u00fd prost\u0159edek je k\u00e1mo\u0161.<\/strong> \u010cten\u00e1\u0159e jsme p\u0159it\u00e1hli n\u00e1padit\u00fdm \u00favodem, te\u010f je na\u010dase naserv\u00edrovat mu p\u00e1dn\u00e9 argumenty a vzbudit ty spr\u00e1vn\u00e9 emoce. No a pak u\u017e zb\u00fdv\u00e1 \u201ejen\u201c v\u0161e do\u0165uknout \u00fadern\u00fdm z\u00e1v\u011brem, kter\u00fd definitivn\u011b p\u0159im\u011bje \u010dten\u00e1\u0159e k akci.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-cd32a5d elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"cd32a5d\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-903fbd3\" data-id=\"903fbd3\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-249076f elementor-widget elementor-widget-spacer\" data-id=\"249076f\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"spacer.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-spacer\">\n\t\t\t<div class=\"elementor-spacer-inner\"><\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-effc8fe elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"effc8fe\" data-element_type=\"section\" data-e-type=\"section\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-b45546c\" data-id=\"b45546c\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-aadafde elementor-widget elementor-widget-spacer\" data-id=\"aadafde\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"spacer.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-spacer\">\n\t\t\t<div class=\"elementor-spacer-inner\"><\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-00992e3 elementor-widget elementor-widget-heading\" data-id=\"00992e3\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">Chcete si p\u0159e\u010d\u00edst dal\u0161\u00ed \u010dl\u00e1nek d\u0159\u00edv, ne\u017e se tu objev\u00ed?<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-77951fb elementor-widget elementor-widget-text-editor\" data-id=\"77951fb\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>R\u00e1d v\u00e1m ho po\u0161lu e-mailem hned, jak ho vytvo\u0159\u00edm. Sta\u010d\u00ed vyplnit 3 pol\u00ed\u010dka.\u00a0\ud83d\udc47\u00a0<\/p><p>V ka\u017ed\u00e9m e-mailu nav\u00edc najdete tak\u00e9 cit\u00e1t od copy osobnosti a po\u0161\u0165ouchnut\u00ed k zamy\u0161len\u00ed.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-9e9802a elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"9e9802a\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-fe8d82a\" data-id=\"fe8d82a\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap\">\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-1cc1e56 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"1cc1e56\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-6f7be09\" data-id=\"6f7be09\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-2b8d96c elementor-widget elementor-widget-html\" data-id=\"2b8d96c\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"html.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<iframe src=\"https:\/\/docs.google.com\/forms\/d\/e\/1FAIpQLSfIIGDQaPV-A4zc4hs16ltKIG4mFHGbpdzidcUstnoAgzTljw\/viewform?embedded=true\" width=\"640\" height=\"770\" frameborder=\"0\" marginheight=\"0\" marginwidth=\"0\">Na\u010d\u00edt\u00e1n\u00ed\u2026<\/iframe>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-6e5ac88 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"6e5ac88\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-82bc946\" data-id=\"82bc946\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap\">\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-6d29f53c elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"6d29f53c\" data-element_type=\"section\" data-e-type=\"section\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-25 elementor-top-column elementor-element elementor-element-3ffbbb15\" data-id=\"3ffbbb15\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap\">\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-25 elementor-top-column elementor-element elementor-element-ae72a70\" data-id=\"ae72a70\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-70e08ff4 elementor-widget elementor-widget-text-editor\" data-id=\"70e08ff4\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><strong><a style=\"color: #ffcc33;\" href=\"https:\/\/www.veznik.cz\/procopywritery\/mentoring\/\">Konzultace a mentoring<\/a><\/strong><\/p><p><strong><a style=\"color: #ffcc33;\" href=\"https:\/\/www.veznik.cz\/procopywritery\/mastermind-copy-kruh\/\">Mastermind<\/a><\/strong><\/p><p><strong><a style=\"color: #ffcc33;\" href=\"https:\/\/www.veznik.cz\/procopywritery\/cenotvorba-pro-copywritery-na-volne-noze-online-kurz\/\">Kurz cenotvorby<\/a><\/strong><\/p><p><strong><a style=\"color: #ffcc33;\" href=\"https:\/\/www.veznik.cz\/procopywritery\/cenotvorba-pro-copywritery-na-volne-noze-online-kurz\/\">Rozbor text\u016f<\/a><\/strong><\/p><p><a style=\"background-color: #333333; color: #ffcc33;\" href=\"https:\/\/www.veznik.cz\/procopywritery\/ahabook\/\">AHAbook<\/a><\/p><p><strong><a style=\"color: #ffcc33;\" href=\"https:\/\/www.veznik.cz\/img\/VOP.pdf\">Obchodn\u00ed podm\u00ednky<\/a><\/strong><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-25 elementor-top-column elementor-element elementor-element-2b9e332\" data-id=\"2b9e332\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-7729ad37 elementor-widget elementor-widget-text-editor\" data-id=\"7729ad37\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><a style=\"color: #ffcc33;\" href=\"https:\/\/www.youtube.com\/playlist?list=PL0Ob3qX0oCi86Qt3Cz3i6oURNd8YgPohq\">Kouzla pro copywritery<\/a><\/p><p><a style=\"color: #ffcc33;\" href=\"https:\/\/www.veznik.cz\/newsletter\/\">Newsletter<\/a><\/p><p><a href=\"https:\/\/www.veznik.cz\/procopywritery\/blog\/\"><span style=\"color: #ffcc33;\">Blog<\/span><\/a><\/p><p><a style=\"color: #ffcc33;\" href=\"https:\/\/anchor.fm\/veznik\/\">Podcast<\/a><\/p><p><a style=\"color: #ffcc33;\" href=\"https:\/\/skillmea.cz\/kanaly\/roman-veznik\/online-kurzy\">Z\u00e1klady copywritingu<\/a><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-25 elementor-top-column elementor-element elementor-element-5f32de85\" data-id=\"5f32de85\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap\">\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<\/div>\n\t\t","protected":false},"excerpt":{"rendered":"<p>blog pro copywritery p\u00ed\u0161e Roman V\u011b\u017en\u00edk Paretovo pravidlo v&nbsp;copywritingu \u201ePi\u0161te tak, jak mluv\u00edte!\u201c hl\u00e1s\u00e1 roz\u0161\u00ed\u0159en\u00e1 marketingov\u00e1 rada. Co se d\u011bje, kdy\u017e n\u011bjak\u00e1 firma vezme tuto pou\u010dku doslova? \u010casto se rozhodne, \u017ee ve sv\u00fdch textech chce zn\u00edt d\u011bsn\u011b free, cool a in. Prvky takov\u00e9to tonality se pak sna\u017e\u00ed vecpat snad do ka\u017ed\u00e9 v\u011bty. Jen\u017ee t\u00edm se [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":5340,"comment_status":"closed","ping_status":"open","sticky":false,"template":"elementor_canvas","format":"standard","meta":{"_eb_attr":"","footnotes":"","_wp_rev_ctl_limit":""},"categories":[1],"tags":[],"class_list":["post-5338","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-nezarazene"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.5 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Paretovo pravidlo v copywritingu - Pro copywritery<\/title>\n<meta name=\"description\" content=\"Prvky frikul\u00ednstv\u00ed dejte jen na za\u010d\u00e1tek a na konec copy. 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D\u00edky neot\u0159el\u00e9mu otv\u00edr\u00e1ku a vtipn\u00e9mu z\u00e1v\u011bru bude cel\u00fd text vyzn\u00edvat jako neot\u0159el\u00fd.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.veznik.cz\/procopywritery\/2024\/09\/30\/paretovo-pravidlo-v-copywritingu\/\" \/>\n<meta property=\"og:site_name\" content=\"Pro copywritery\" \/>\n<meta property=\"article:published_time\" content=\"2024-09-30T20:24:06+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2024-09-30T20:26:23+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/www.veznik.cz\/procopywritery\/wp-content\/uploads\/2024\/09\/blogletter-pro-copy-cover-07.webp\" \/>\n\t<meta property=\"og:image:width\" content=\"1080\" \/>\n\t<meta property=\"og:image:height\" content=\"1080\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/webp\" \/>\n<meta name=\"author\" content=\"admin\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Napsal(a)\" \/>\n\t<meta name=\"twitter:data1\" content=\"admin\" \/>\n\t<meta name=\"twitter:label2\" content=\"Odhadovan\u00e1 doba \u010dten\u00ed\" \/>\n\t<meta name=\"twitter:data2\" content=\"2 minuty\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\\\/\\\/www.veznik.cz\\\/procopywritery\\\/2024\\\/09\\\/30\\\/paretovo-pravidlo-v-copywritingu\\\/#article\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/www.veznik.cz\\\/procopywritery\\\/2024\\\/09\\\/30\\\/paretovo-pravidlo-v-copywritingu\\\/\"},\"author\":{\"name\":\"admin\",\"@id\":\"https:\\\/\\\/www.veznik.cz\\\/procopywritery\\\/#\\\/schema\\\/person\\\/f39fed2e1cb2ec85aca4b305aab50193\"},\"headline\":\"Paretovo pravidlo v copywritingu\",\"datePublished\":\"2024-09-30T20:24:06+00:00\",\"dateModified\":\"2024-09-30T20:26:23+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\\\/\\\/www.veznik.cz\\\/procopywritery\\\/2024\\\/09\\\/30\\\/paretovo-pravidlo-v-copywritingu\\\/\"},\"wordCount\":384,\"image\":{\"@id\":\"https:\\\/\\\/www.veznik.cz\\\/procopywritery\\\/2024\\\/09\\\/30\\\/paretovo-pravidlo-v-copywritingu\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/www.veznik.cz\\\/procopywritery\\\/wp-content\\\/uploads\\\/2024\\\/09\\\/blogletter-pro-copy-cover-07.webp\",\"inLanguage\":\"cs\"},{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/www.veznik.cz\\\/procopywritery\\\/2024\\\/09\\\/30\\\/paretovo-pravidlo-v-copywritingu\\\/\",\"url\":\"https:\\\/\\\/www.veznik.cz\\\/procopywritery\\\/2024\\\/09\\\/30\\\/paretovo-pravidlo-v-copywritingu\\\/\",\"name\":\"Paretovo pravidlo v copywritingu - Pro copywritery\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/www.veznik.cz\\\/procopywritery\\\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\\\/\\\/www.veznik.cz\\\/procopywritery\\\/2024\\\/09\\\/30\\\/paretovo-pravidlo-v-copywritingu\\\/#primaryimage\"},\"image\":{\"@id\":\"https:\\\/\\\/www.veznik.cz\\\/procopywritery\\\/2024\\\/09\\\/30\\\/paretovo-pravidlo-v-copywritingu\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/www.veznik.cz\\\/procopywritery\\\/wp-content\\\/uploads\\\/2024\\\/09\\\/blogletter-pro-copy-cover-07.webp\",\"datePublished\":\"2024-09-30T20:24:06+00:00\",\"dateModified\":\"2024-09-30T20:26:23+00:00\",\"author\":{\"@id\":\"https:\\\/\\\/www.veznik.cz\\\/procopywritery\\\/#\\\/schema\\\/person\\\/f39fed2e1cb2ec85aca4b305aab50193\"},\"description\":\"Prvky frikul\u00ednstv\u00ed dejte jen na za\u010d\u00e1tek a na konec copy. 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